So what does this mean? Well Yahoo is going to be powered by Bing.com, Microsoft’s new search engine and Yahoo plans to control the advertising.

Does this affect anything? From a consumers point of view probably not. Bing.com would like to think it is different from other search engines, but in terms of significant differences, there are very few. Yahoo has become far more focused on advertising in recent times so from a technology perspective there is very little to talk about.

As far as any SEO’s will be concerned the change will be, we won’t be talking about Google then Microsoft and Yahoo anymore. From now on it will just be Google then Microsoft. I truly hope oneday there will be a genuine challenge to Google as competition and change is a good thing. However this deal won’t deliver that change. I just hope in some way it lays the foundations.