Well a couple of weekends ago it seemed that Google shuffled the pack again and the usual bleating on SEO forums followed – “I’ve dropped from the first page to the 20th page” etc. It seems to me that Google have a real focus on long term link building and have tactics in place to ensure that the quick hit link builders, who see success in the short term, are being hammered eventually as their links are re-evaluated.
So the question occured to me how do you protect yourself from these regular updates? The aim is to have established links from indexed pages with useful & unique content, that matches the link text and the target page. What better way to do this that to control the lot. OK, so it’s a long term strategy but with more and more tools available it’s never been easier. What would you give for a network of 20-30 indexed pages with a google page rank giving exclusive “votes” to your site? This could be a reality within a year, even 6 months and it won’t be you bleating on the forums!
Tags: backlink strategy, build your own backlinks, control backlinks, google, seo
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Google SEO starter guide
If you are just starting out learning about SEO you might like to know that Google provides a handy little PDF document to help you out. I am still surprised when a client assumes that Google wouldn’t provide you with this sort of basic information. Google isn’t a closed book and they do want new website owners to better understand how to achieve a proper Google ranking. Please remember Google is vehicle to search for websites and it is in their interest for all websites to be optimised for search engines so they easily understand those sites’ content and therefore how significant a ranking it should be awarding for appropriate searches.
If you haven’t already read the starter guide then I highly recommend you spend 20 minutes doing so.
Update: This guide has just been released in a variety of other languages.
Google search engine optimization starter guide
Tags: google seo, google seo basics, Search engine optimisation, search engine optimization, seo, seo basics, seo starter guide
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