Google SEO starter guide
If you are just starting out learning about SEO you might like to know that Google provides a handy little PDF document to help you out. I am still surprised when a client assumes that Google wouldn’t provide you with this sort of basic information. Google isn’t a closed book and they do want new website owners to better understand how to achieve a proper Google ranking. Please remember Google is vehicle to search for websites and it is in their interest for all websites to be optimised for search engines so they easily understand those sites’ content and therefore how significant a ranking it should be awarding for appropriate searches.
If you haven’t already read the starter guide then I highly recommend you spend 20 minutes doing so.
Update: This guide has just been released in a variety of other languages.