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	<title>TheWeb.org.ukcontrol backlinks &#187;</title>
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	<link>http://www.theweb.org.uk</link>
	<description>Online marketing advice blog</description>
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		<title>Control your backlinks, control your SEO strategy</title>
		<link>http://www.theweb.org.uk/online-marketing-general/control-your-backlinks-control-your-seo-strategy/</link>
		<comments>http://www.theweb.org.uk/online-marketing-general/control-your-backlinks-control-your-seo-strategy/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 15:46:30 +0000</pubDate>
		<dc:creator>Paul @ ORC</dc:creator>
				<category><![CDATA[Online marketing - General]]></category>
		<category><![CDATA[Search engine optimisation]]></category>
		<category><![CDATA[backlink strategy]]></category>
		<category><![CDATA[build your own backlinks]]></category>
		<category><![CDATA[control backlinks]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>

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		<description><![CDATA[Well a couple of weekends ago it seemed that Google shuffled the pack again and the usual bleating on SEO forums followed &#8211; &#8220;I&#8217;ve dropped from the first page to the 20th page&#8221; etc. It seems to me that Google have a real focus on long term link building and have tactics in place to [...]]]></description>
			<content:encoded><![CDATA[<p>Well a couple of weekends ago it seemed that Google shuffled the pack again and the usual bleating on SEO forums followed &#8211; &#8220;I&#8217;ve dropped from the first page to the 20th page&#8221; etc. It seems to me that Google have a real focus on long term link building and have tactics in place to ensure that the quick hit link builders, who see success in the short term, are being hammered eventually as their links are re-evaluated.</p>
<p>So the question occured to me how do you protect yourself from these regular updates? The aim is to have established links from indexed pages with useful &amp; unique content, that matches the link text and the target page. What better way to do this that to control the lot. OK, so it&#8217;s a long term strategy but with more and more tools available it&#8217;s never been easier. What would you give for a network of 20-30 indexed pages with a google page rank giving exclusive &#8220;votes&#8221; to your site? This could be a reality within a year, even 6 months and it won&#8217;t be you bleating on the forums!</p>
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