You will have to excuse me for being a little late in writing this article. It’s not that I have any contempt for this partnership, but the news that Yahoo and Microsoft have finally done the deal is a bit like the news that couple you know who have lived together for 10 years and had three kids are announcing to the world they are getting married. The sentiment is more, ‘good for you’, than ‘congratulations!’
So what does this mean? Well Yahoo is going to be powered by Bing.com, Microsoft’s new search engine and Yahoo plans to control the advertising.
Does this affect anything? From a consumers point of view probably not. Bing.com would like to think it is different from other search engines, but in terms of significant differences, there are very few. Yahoo has become far more focused on advertising in recent times so from a technology perspective there is very little to talk about.
As far as any SEO’s will be concerned the change will be, we won’t be talking about Google then Microsoft and Yahoo anymore. From now on it will just be Google then Microsoft. I truly hope oneday there will be a genuine challenge to Google as competition and change is a good thing. However this deal won’t deliver that change. I just hope in some way it lays the foundations.
August 2nd, 2009 at 8:29 pm
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August 3rd, 2009 at 1:30 am
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August 3rd, 2009 at 12:18 pm
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August 4th, 2009 at 4:48 am
Interesting and informative. But will you write about this one more?
August 8th, 2009 at 8:35 am
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August 9th, 2009 at 6:45 pm
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August 19th, 2009 at 11:34 pm
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